By Allie Albanese
What used to be considered a sickeningly sweet, grocery store wine is now finding its way on to some of the fanciest and most expensive wine lists in the US. From Chef Thomas Keller’s The French Laundry in CA to Chef Eric Ripert’s Le Bernardin in NY, “pink wine” is making a serious name for itself in the US.
In fact, according to a January 2014 Nielsen report, in 2013 retail sales of premium imported rosé wines (those priced at $12 or more) increased 39% on volume and 48% on value. This marks nine straight years of double digit growth in the US, proving that the perception of rosé as a low quality wine is a thing of the past.
What used to be considered a sickeningly sweet, grocery store wine is now finding its way on to some of the fanciest and most expensive wine lists in the US. From Chef Thomas Keller’s The French Laundry in CA to Chef Eric Ripert’s Le Bernardin in NY, “pink wine” is making a serious name for itself in the US.
In fact, according to a January 2014 Nielsen report, in 2013 retail sales of premium imported rosé wines (those priced at $12 or more) increased 39% on volume and 48% on value. This marks nine straight years of double digit growth in the US, proving that the perception of rosé as a low quality wine is a thing of the past.
