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American Men And Millennials Are Drinking Pink...And Changing The Rosé Market

31/8/2016

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Brian Freedman ,  CONTRIBUTOR - Forbes.com
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Rosé appears to be entering a new phase of appreciation in the United States. After years of the pink-wine news being mainly focused on reports of its growing acceptance among consumers and sommeliers, and the ever-increasing sales of it, discussion of the wines, and the way they are being marketed, has been focusing increasingly on its diverse styles and the consumers that they appeal to.

The ascendance of the category has been well-documented before, and the numbers are still impressive: In 2015, according to beveragedynamics.com, rosé grew by 31.8% in the United States, with an even bigger leap among bottles costing more than $11 each—that end of the category exploded by 59.9%, which implies that rosé is no longer being looked at among consumers as a homogenous style, but, rather, as a wine like any other, with a multitude of expressions and price points that can be justified.

Much of this growth is being attributed to men, who make up an increasingly important segment of the market for rosé. In fact, the term “brosé” has been successfully used to refer to the kind of dry pink wine that men can drink with confidence. The packaging of rosé has begun to reflect this, too: SAVED Magic Maker 2014, for example, is a bracingly dry, spice- and licorice-tinged bottling whose label was designed by tattoo artist Scott Campbell and that is likely to appeal to men as much as it does to women.
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Among existing and potential rosé drinkers, a great deal of its success also has to do with the fact that higher quality dry rosé has shed much of its former association with sweet pink wines like white zinfandel. In doing so, a wider audience of potential consumers has grown more open to it, which has led to a broader base that is buying it.

​Read the full article here.

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Frosé:  How a glass of wine with the texture of a children's slushie became the toast of the summer 

29/8/2016

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By Katie Morley, Telegraph UK
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Chilled rosé wine has become a popular tipple on a hot summer’s day, but an even cooler version of the pink drink is gaining in appeal.
Frozen rosé, or frosé, is made by freezing rosé wine with lemon juice and sugar.
It is usually prepared in a large container and frozen for around seven hours before being blended into a slush.  
The resulting concoction combines the sophisticated taste of rosé and the texture of children’s Slush Puppy drinks, meaning it also invokes feelings of nostalgia bringing back childhood memories.
Sales of rosé wine have gone through the roof in recent months, with some experts putting the surge in demand for rosé down to the new-found popularity of frosé.
The number of bottles of rosé sold has trebled over the past decade and is now one of Sainsbury’s biggest selling drinks, accounting for one in 10 bottles of wine sold last year. 
Waitrose also said its rosé sales have doubled compared with the same time last year.

​Read the full article here.

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I Ate This: the most coveted candy of the summer

25/8/2016

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Toronto Star
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Rosé has again become a thing, the thing, to drink in summer, or so fashionable people keep telling us. But the gummy bears confirm it.

In late June, the American candy boutique Sugarfina debuted its “Yes Way Rosé ” collection of gummy candies infused with France’s popular Whispering Angel rosé wine, all of which (4,000 boxes) apparently sold out within two hours at its New York store. What followed was a crashed website and a wait-list of 18,000 for the next made-in-Germany batch to be shipped later in the summer.

Our adorable “bento box” containing two adorable clear containers ($20 U.S. plus shipping) finally arrived in early August, after some of the hype and much of the summer had subsided.
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But just look at these things: they are perfect. The translucent pink of the gummy bears and gummy roses is the colour of summer itself, glowing like jewels in these twin plastic cubes. I actually feel a little guilty breaking the seal to open the box, like a spoiled child who scoops his finger through the icing of another kid’s cake.

Read the full article here.

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Mionetto Launches Portfolio's First Rose Magnum

25/8/2016

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Marketing Wired
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Mionetto, world‐renowned Prosecco producer, launched the portfolio's first rosé magnum. The Prestige Gran Rosé magnum launched nationally this summer with a suggested retail price of $28.00.

The popularity of sparkling rosé is continuously growing and has increased 21% over the past 52 weeks, ending July 16, 2016, according to Nielsen. "This is the second magnum release for Mionetto. Between the success of our Prestige Brut magnums and the popularity of sparkling rosé, this was an easy decision for us. These magnums provide consumers with the opportunity to enjoy premium wines at a great value," comments Enore Ceola, Managing Director of Mionetto USA.

Mionetto Prestige Gran Rosé launched nationally August 2015 in two sizes, the standard 750 ml size and in 187 ml. The Mionetto Prestige Gran Rosé has persistent bubbles with notes of pink grapefruit, pomegranate and black currant, with a hint of wild rose. The palate is fresh and fruity making it a perfect accompaniment for appetizers, fish and grilled vegetables.

About Mionetto

Mionetto has been Italy's foremost Prosecco producer for over 125 years with an established reputation for quality, tradition and innovation. The winery was founded in 1887 by Francesco Mionetto in the small village of Valdobbiadene, located just north of Venice, in the heart of the Prosecco region. Mionetto is one of the area's oldest wine producers with long‐established relationships with star growers, ensuring a consistent supply of quality grapes. As a producer who bottles‐to‐order, Mionetto ensures the ultimate freshness and superior quality in every bottle.

Mionetto has been named a 'Hot Brand' for the seventh consecutive year by Impact magazine and received the 'Fast Track' award for the sixth consecutive year by Beverage Information Group.

About Mionetto USA

Mionetto USA, the United States subsidiary of Henkell & Co. Gruppe, was founded in 1997. Mionetto USA began with the introduction of the Mionetto family's portfolio of fine sparkling wines to the United States, with the mission of establishing the prosecco category. Mionetto USA has grown to become the importer for one of the leading prosecco brands and ranks among the fastest growing premier wine importing companies in the United States.

MW Imports, a division of Mionetto USA, represents some of the most prestigious wine estates in the world. These producers are benchmarks within their respective regions and categories. The portfolio includes Henkell (Wiesbaden), Alfred Gratien (Champagne), Gratien & Meyer (Loire), Livio Felluga (Friuli), Castello di Monsanto
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(Tuscany), Schloss Johannisberg (Rheingau), Capezzana (Tuscany), Pertinace (Piedmont), Rocca Sveva (Veneto), ReMidas (Veneto), Cavas Hill (Penedès), 50° Riesling (Rheingau) and Esperto (Veneto).

Read the full story here.

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The cork and brew: Think pink

24/8/2016

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By Neal Jones, Ruidoso News
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When looking at the trends of the wine and beer market this year, there is one clear direction, or rather color, it is people are loving to go pink.

Even locally down at the Hidden Tap I see a continual demand for the pink beers, the sours, the slightly fruit infused beers. But, it is more than that. The trend of enjoying pink wines has become a national phenomenon.

With the wine demands this year it is pink, rosé and the lighter chilled red wines that have emerged as the premier trend. What’s more encouraging, in my opinion, is the growth in demand for pink wines with character. I’ve always thought typical rosé wines to be too generic.  Instead, try the Grenache rosé, the Italian Rosato, or the Portuguese Rosado blends.

Wine marketers have gone so far as to separate pink styles to show which types are selling and which are not. The sweet blush wines like White Zinfandel are no longer considered a part of the rosé category. The marketing group Vins de Provence showed that while White Zinfandel sales had dropped 10.5 percent.  Over the same period the dry pink wines overall had a 5.1 percent gain in sales.  Within that latter group of wines, retail sales of premium imported rosé wine (at or above $12 a bottle) grew by 52 percent in dollar value and by 41 percent in volume.

Read the full article here.
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Why Is There Another Rosé Shortage In The Hamptons This Summer?

24/8/2016

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Hamptons.com
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It's mid-August, the "high season" in the Hamptons when the chicest of the chic vacation. It is the time of the notorious parties. An example being Ronald Perlman's fundraiser for the Apollo Theater at his 57 acre estate "The Creeks" last weekend that had Gwen Stefani, Blake Shelton, Pharell Williams, Usher, Jon Bon Jovi, Lionel Richie, and Joe Walsh among others perform. Another sign that it is August in the Hamptons is the whispering of a shortage of Chateau d'Esclans' Whispering Angel Rosé, that chic wine from Provence, France sometimes referred to as "Hamptons water." Wölffer Estate's Summer in a Bottle is also becoming more and more difficult to find. 

To understand both rosé wine and a possible rosé shortage I went out to the North Fork and pulled into a Macari Vineyards wine tasting center in Cutchogue. Lovely employee Audrey Nicolletti explained that last year at this time (August) Macari Vineyards too had run out (sold out) of rosé. She put me into contact with both Alexandria (Alex) Macari and Gabriella Macari who were most helpful on getting down to the "WHY" a shortage of rosé has been occurring the last few years. 

First, Gabriella Macari defined a Macari 2015 Rosé. "Our 2015 rosé is layered with fresh red fruit, a medium body, and bright acidity. This version of our rosé is a bit fuller in body than 2014, and is a rendition that we all prefer to match with food. This wine is begging for deli sandwich picnics, fried seafood, and summer lobster rolls." Aromas include juicy watermelon, fresh strawberry, and cherry, with a palate of summer red fruits, medium body with crisp acidity and a long finish. Macari recommends you pair it with ham and cheese, lobster rolls, fried seafood, grilled shrimp, crab cakes. 
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​Read the full article here.
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Yes Way, Rosé: A Late-Summer Dinner Party Plan

24/8/2016

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By this point in August, it’s inevitable that rosé has stolen our summer hearts and this season’s wine cellars. The “yes way rosé” mantra has captured social media, restaurant and patio concentrations (mine included). We simply couldn’t say farewell to the season without throwing a wine-tasting party with the girls — thus, the rise in rosé’s popularity not only prompted our party’s culinary palate, but also every other detail, as well.​

THE TABLESCAPE

Rosé’s copper undertones sparked a sophisticated, modern-dining style. Antique copper trivets and a candelabra set the stage for six to eight centerpiece rosé bottles of different shades and sizes. A blush salt cellar is set out to hold any last-minute guest appetizer spreads. Collected wine corks sprinkled across the tablescape illustrate this dinner party’s ultimate focus.
When it comes to place settings, keep it simple. A plate, linen napkin and vintage flatware illustrate laid-back luxury. Crystal wine glasses add a touch of elegance to the rosé samplings at hand.

http://styleblueprint.com/everyday/late-summer-dinner-party/
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How Wine in a Can and 'Brosé' Are Helping Marketers Appeal to Millennials

23/8/2016

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Adweek.com
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Mover, wine snobs. Millennials are disrupting wine marketing. The age group is outguzzling baby boomers in terms of wine consumption: 36 percent of winedrinkers in the U.S. are millennials versus 34 percent of baby boomers, according to the Wine Market Council. And to appeal to these millennials, wine brands are busy crafting innovative packaging, clever labels and more approachable messaging.

Compared with older generations, millennials are more likely to drink wine at least once a week, noted Beth Bloom, senior food and drink analyst at Mintel. "Forty-nine percent of millennials say the wine they drink says a lot about them, compared to 36 percent of the general population," she said.
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And they're embracing wines in cans, like ManCan, whose target consumers are millennials and soccer dads. The can makes wine easier to drink at poolside, at baseball games or while picnicking, and it's available in red and white blends, to appeal to younger drinkers who might not know a cabernet from a chardonnay. It also comes at an affordable price point: $16.99 for a four-pack, and bears the straightforward tagline: "Shut up and drink."

​Read the full article here.

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Wine Guys: Enjoy French rosés as the summer wanes

23/8/2016

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OnlineAthens.com
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This is the month most Europeans head south for well-deserved vacations on the Mediterranean. It is a mass migration of workers seeking relief from Paris’ stifling heat, complaining customers, politics and screaming kids. Assuming you aren’t in France and your boss is not inclined to close shop for a month, perhaps you can transport yourself to a Mediterranean beach with a glass of rosé.

Rosé in France is as ubiquitous as a baguette. Nearly every restaurant serves it by the glass or carafe and there is no better pastime than sitting at an outdoor café wiling away a summer day over a glass of this special drink.

Sales of imported rosé of $12 or more increased 56 percent in the United States last year, so the drink known for its color and robust fruit is surpassing other categories. It’s about time.

​Read the full article here.
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Become A Rosé Expert And Understand The Different Shades Of Pink

19/8/2016

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By Julie R Thomson, Huffingtonpost.comJulie R. ThomsonJuJulie R. Thomson

via GIPHY

This has definitely been the year of rosé. Between the frosé ― rosé wine slushie ― and rosé gummy bears, we are hitting peak rosé. If you feel about rosé the way the rest of the wine-drinking world seems to feel about rosé right now, it’s time you learned a thing or two about this pink-hued wine. 
Rosé get’s its lovely pink shade from the skin of the grapes, but not all rosé comes out with the same rose-colored hue. Each grape variety gives a different color, and if you learn the shade you just might become badass enough to name the type of wine in your glass without seeing the label on the bottle. All you need is this chart from Vinepair.

​Read the full article here.

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