We’re sure wine industry people have been quietly mocking the frenzy for rosé wine for years now, but why have we, usually not-too-discerning drinkers, decided that enough is finally enough?
Maybe it’s the fact that twice in as many weeks I’ve run into The Fat Jewish, or some equally depraved creature, shouting about rosé while standing next to a person wearing a full-size rosé mascot costume.
Or maybe it’s this article from The Guardian that revealed that rosé sales in the UK have doubled, doubled in the last year, mostly through sales of a kind of rosé slushie called frosé. First of all, if a wine trend is driven by slushie sales, that’s a red flag. Also, these are British people—they’re supposed to know better.
Oh god, and remember earlier in the summer when those rosé gummy bears sold out in only two hours and had a waiting list of more than 1,000 people? How embarrassing.
I’m not saying I categorically dislike rosé; in fact, it can often be quite tasty. There was a time not so long ago when if you gave me a cup of ice, some seltzer, a few grapefruit slices, and a box of rosé, I’d be the drunkest person on the boat before it even raised anchor.
Read the full article here.