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Frosé Craze and Brosé Movement Boost Rosé Sales

13/9/2016

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By Lucy Clarke-Billings, Newsweek
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Supermarkets have reported a huge rise in the sale of pink wine.
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There is a rosé, frosé and brosé movement in Britain, judging by the phenomenal sale figures of pink wine.Frosé, for those who are yet to try it, is a frozen rosé—made by freezing rosé wine with lemon juice and sugar. It is usually prepared in a large container and frozen for around seven hours before being blended into a slush.

Brosé is less of a cocktail and more of a movement, sparked by men standing tall and shattering gender stereotypes by declaring that they are “not afraid to drink pink.”

Read the full article here.
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