Marketing Wired
Mionetto, world‐renowned Prosecco producer, launched the portfolio's first rosé magnum. The Prestige Gran Rosé magnum launched nationally this summer with a suggested retail price of $28.00.
The popularity of sparkling rosé is continuously growing and has increased 21% over the past 52 weeks, ending July 16, 2016, according to Nielsen. "This is the second magnum release for Mionetto. Between the success of our Prestige Brut magnums and the popularity of sparkling rosé, this was an easy decision for us. These magnums provide consumers with the opportunity to enjoy premium wines at a great value," comments Enore Ceola, Managing Director of Mionetto USA.
Mionetto Prestige Gran Rosé launched nationally August 2015 in two sizes, the standard 750 ml size and in 187 ml. The Mionetto Prestige Gran Rosé has persistent bubbles with notes of pink grapefruit, pomegranate and black currant, with a hint of wild rose. The palate is fresh and fruity making it a perfect accompaniment for appetizers, fish and grilled vegetables.
About Mionetto
Mionetto has been Italy's foremost Prosecco producer for over 125 years with an established reputation for quality, tradition and innovation. The winery was founded in 1887 by Francesco Mionetto in the small village of Valdobbiadene, located just north of Venice, in the heart of the Prosecco region. Mionetto is one of the area's oldest wine producers with long‐established relationships with star growers, ensuring a consistent supply of quality grapes. As a producer who bottles‐to‐order, Mionetto ensures the ultimate freshness and superior quality in every bottle.
Mionetto has been named a 'Hot Brand' for the seventh consecutive year by Impact magazine and received the 'Fast Track' award for the sixth consecutive year by Beverage Information Group.
About Mionetto USA
Mionetto USA, the United States subsidiary of Henkell & Co. Gruppe, was founded in 1997. Mionetto USA began with the introduction of the Mionetto family's portfolio of fine sparkling wines to the United States, with the mission of establishing the prosecco category. Mionetto USA has grown to become the importer for one of the leading prosecco brands and ranks among the fastest growing premier wine importing companies in the United States.
MW Imports, a division of Mionetto USA, represents some of the most prestigious wine estates in the world. These producers are benchmarks within their respective regions and categories. The portfolio includes Henkell (Wiesbaden), Alfred Gratien (Champagne), Gratien & Meyer (Loire), Livio Felluga (Friuli), Castello di Monsanto
(Tuscany), Schloss Johannisberg (Rheingau), Capezzana (Tuscany), Pertinace (Piedmont), Rocca Sveva (Veneto), ReMidas (Veneto), Cavas Hill (Penedès), 50° Riesling (Rheingau) and Esperto (Veneto).
Read the full story here.
The popularity of sparkling rosé is continuously growing and has increased 21% over the past 52 weeks, ending July 16, 2016, according to Nielsen. "This is the second magnum release for Mionetto. Between the success of our Prestige Brut magnums and the popularity of sparkling rosé, this was an easy decision for us. These magnums provide consumers with the opportunity to enjoy premium wines at a great value," comments Enore Ceola, Managing Director of Mionetto USA.
Mionetto Prestige Gran Rosé launched nationally August 2015 in two sizes, the standard 750 ml size and in 187 ml. The Mionetto Prestige Gran Rosé has persistent bubbles with notes of pink grapefruit, pomegranate and black currant, with a hint of wild rose. The palate is fresh and fruity making it a perfect accompaniment for appetizers, fish and grilled vegetables.
About Mionetto
Mionetto has been Italy's foremost Prosecco producer for over 125 years with an established reputation for quality, tradition and innovation. The winery was founded in 1887 by Francesco Mionetto in the small village of Valdobbiadene, located just north of Venice, in the heart of the Prosecco region. Mionetto is one of the area's oldest wine producers with long‐established relationships with star growers, ensuring a consistent supply of quality grapes. As a producer who bottles‐to‐order, Mionetto ensures the ultimate freshness and superior quality in every bottle.
Mionetto has been named a 'Hot Brand' for the seventh consecutive year by Impact magazine and received the 'Fast Track' award for the sixth consecutive year by Beverage Information Group.
About Mionetto USA
Mionetto USA, the United States subsidiary of Henkell & Co. Gruppe, was founded in 1997. Mionetto USA began with the introduction of the Mionetto family's portfolio of fine sparkling wines to the United States, with the mission of establishing the prosecco category. Mionetto USA has grown to become the importer for one of the leading prosecco brands and ranks among the fastest growing premier wine importing companies in the United States.
MW Imports, a division of Mionetto USA, represents some of the most prestigious wine estates in the world. These producers are benchmarks within their respective regions and categories. The portfolio includes Henkell (Wiesbaden), Alfred Gratien (Champagne), Gratien & Meyer (Loire), Livio Felluga (Friuli), Castello di Monsanto
(Tuscany), Schloss Johannisberg (Rheingau), Capezzana (Tuscany), Pertinace (Piedmont), Rocca Sveva (Veneto), ReMidas (Veneto), Cavas Hill (Penedès), 50° Riesling (Rheingau) and Esperto (Veneto).
Read the full story here.
