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Rosé wine color spills from table to decor and fashion

6/9/2016

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Erin Jensen and Maria Puente, USA TODAY
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Wine drinkers aren't the only ones saying #YesWayRosé. Consumers across many categories are raising a glass to the trend. Home decorators, fashion designers, candy companies and even tech businesses are onboard with the vino-based craze and are a big reason why everything from email marketing campaigns to boutiques are coming up rose-y.

Gourmet candy company Sugarfina capitalized on the #RoséAllDay obsession with a line of gummy bears that sold out in two hours and sparked a 18,000 name-long wait list after launching in June. Apple followed up on the incredible success of the rose iPhone which sold out immediately in 2015 with a new rose gold Macbook in April. Good Housekeeping,Teen Vogue and Popsugar have identified rose gold blonde as one of the trendiest hair colors for fall.
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"This pink is really resonating with people at the moment because it’s very easy," saidJonathan Orr, vice president of product design at West Elm.  "It’s a very light, refreshing color... and I just feel people stop and look. I think that’s why it’s taken a life of its own. It’s not a blue. It’s not a green. It’s not a metallic."

Full article here.

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