Erin Jensen and Maria Puente, USA TODAY
Wine drinkers aren't the only ones saying #YesWayRosé. Consumers across many categories are raising a glass to the trend. Home decorators, fashion designers, candy companies and even tech businesses are onboard with the vino-based craze and are a big reason why everything from email marketing campaigns to boutiques are coming up rose-y.
Gourmet candy company Sugarfina capitalized on the #RoséAllDay obsession with a line of gummy bears that sold out in two hours and sparked a 18,000 name-long wait list after launching in June. Apple followed up on the incredible success of the rose iPhone which sold out immediately in 2015 with a new rose gold Macbook in April. Good Housekeeping,Teen Vogue and Popsugar have identified rose gold blonde as one of the trendiest hair colors for fall.
"This pink is really resonating with people at the moment because it’s very easy," saidJonathan Orr, vice president of product design at West Elm. "It’s a very light, refreshing color... and I just feel people stop and look. I think that’s why it’s taken a life of its own. It’s not a blue. It’s not a green. It’s not a metallic."
Full article here.
Gourmet candy company Sugarfina capitalized on the #RoséAllDay obsession with a line of gummy bears that sold out in two hours and sparked a 18,000 name-long wait list after launching in June. Apple followed up on the incredible success of the rose iPhone which sold out immediately in 2015 with a new rose gold Macbook in April. Good Housekeeping,Teen Vogue and Popsugar have identified rose gold blonde as one of the trendiest hair colors for fall.
"This pink is really resonating with people at the moment because it’s very easy," saidJonathan Orr, vice president of product design at West Elm. "It’s a very light, refreshing color... and I just feel people stop and look. I think that’s why it’s taken a life of its own. It’s not a blue. It’s not a green. It’s not a metallic."
Full article here.
