It used to be the drink reserved for a hot summer's day but now consumers are increasingly turning to Rose wine throughout the year with sales up 10 per cent in the last 13 years.
Rose now accounts for a record one in eight bottles of wine bought in supermarkets and off-licences, up from one in 40 in the year 2000.
Sales of rose wine in shops are currently worth £646 million in Britain, nearly £1.8 million a day, according to figures from market analysts Nielsen.
Rose now accounts for a record one in eight bottles of wine bought in supermarkets and off-licences, up from one in 40 in the year 2000.
Sales of rose wine in shops are currently worth £646 million in Britain, nearly £1.8 million a day, according to figures from market analysts Nielsen.