Even locally down at the Hidden Tap I see a continual demand for the pink beers, the sours, the slightly fruit infused beers. But, it is more than that. The trend of enjoying pink wines has become a national phenomenon.
With the wine demands this year it is pink, rosé and the lighter chilled red wines that have emerged as the premier trend. What’s more encouraging, in my opinion, is the growth in demand for pink wines with character. I’ve always thought typical rosé wines to be too generic. Instead, try the Grenache rosé, the Italian Rosato, or the Portuguese Rosado blends.
Wine marketers have gone so far as to separate pink styles to show which types are selling and which are not. The sweet blush wines like White Zinfandel are no longer considered a part of the rosé category. The marketing group Vins de Provence showed that while White Zinfandel sales had dropped 10.5 percent. Over the same period the dry pink wines overall had a 5.1 percent gain in sales. Within that latter group of wines, retail sales of premium imported rosé wine (at or above $12 a bottle) grew by 52 percent in dollar value and by 41 percent in volume.
Read the full article here.