Rosé Rocks
  • Home
  • Competition Details
    • FAQ
    • Competition Rules
    • Judges
  • How to Enter
  • RESULTS
    • 2020 Results
    • 2019 Results
    • 2018 Results
    • 2017 Results
    • 2016 Results
    • 2015 Results
  • Contact

The cork and brew: Think pink

24/8/2016

0 Comments

 
By Neal Jones, Ruidoso News
Picture
When looking at the trends of the wine and beer market this year, there is one clear direction, or rather color, it is people are loving to go pink.

Even locally down at the Hidden Tap I see a continual demand for the pink beers, the sours, the slightly fruit infused beers. But, it is more than that. The trend of enjoying pink wines has become a national phenomenon.

With the wine demands this year it is pink, rosé and the lighter chilled red wines that have emerged as the premier trend. What’s more encouraging, in my opinion, is the growth in demand for pink wines with character. I’ve always thought typical rosé wines to be too generic.  Instead, try the Grenache rosé, the Italian Rosato, or the Portuguese Rosado blends.

Wine marketers have gone so far as to separate pink styles to show which types are selling and which are not. The sweet blush wines like White Zinfandel are no longer considered a part of the rosé category. The marketing group Vins de Provence showed that while White Zinfandel sales had dropped 10.5 percent.  Over the same period the dry pink wines overall had a 5.1 percent gain in sales.  Within that latter group of wines, retail sales of premium imported rosé wine (at or above $12 a bottle) grew by 52 percent in dollar value and by 41 percent in volume.

Read the full article here.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Archives

    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    March 2015
    June 2014
    April 2014
    February 2014
    June 2013
    May 2013
    August 2011

    Categories

    All
    Updates From Allan

Tweets by RoseRocksSA
HOW TO ENTER
COMPETITION DETAILS
COMPETITION RULES
JUDGES
FAQS
CONTACT
DOWNLOAD AN ENTRY FORM
© COPYRIGHT Rosé Rocks. ALL RIGHTS RESERVED.
Picture