Rosé Rocks
  • Home
  • Competition Details
    • FAQ
    • Competition Rules
    • Judges
  • How to Enter
  • RESULTS
    • 2020 Results
    • 2019 Results
    • 2018 Results
    • 2017 Results
    • 2016 Results
    • 2015 Results
  • Contact

The Drop rosé wine launches packaged like beer to appeal to 'bros'

10/5/2016

0 Comments

 
By Natalie Mortimer | The Drum
Alcoholic beverage company Mangrove Estates has launched a new brand of rosé wine aimed at millennial men who are fans of the pink drink.
Picture
Packaged to look like a beer can, the brand and design for The Drop was created by Safari Sundays, who wanted the drink to appeal to "a specific type of millennial bro".
The agency created a ‘work hard, play hard, live rosé’ brand world, with visual cues to a sunny long weekend. The can features the tag line ‘Quality grape-age, no breakage… ‘ which has been designed to sum up the brand ethos.
Adam Walko, creative director, Safari Sundays, said: "Embracing all the good stuff and none of the compromise, exactly what millennials expect."
He added: "Our logo boldly challenges the elegance of the rosé wine category with an authenticity and impact usually reserved for beer. We chose a fresh, cool color palette that proudly reflected the product inside and built a collection of secondary seals and mottos such as rose gold stains, rally cries and a lobster breaking a corkscrew to create a bigger story for the crew and their fun, free lifestyle."
The Drop will be available in New York and Long Island from May 2016.

Read the full article here.

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Archives

    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    March 2015
    June 2014
    April 2014
    February 2014
    June 2013
    May 2013
    August 2011

    Categories

    All
    Updates From Allan

Tweets by RoseRocksSA
HOW TO ENTER
COMPETITION DETAILS
COMPETITION RULES
JUDGES
FAQS
CONTACT
DOWNLOAD AN ENTRY FORM
© COPYRIGHT Rosé Rocks. ALL RIGHTS RESERVED.
Picture