By Anna Monette Roberts, Pop Sugar
Are Sugarfina's Rosé Gummy Bears ($9) as delectable as they sound? The wait list for this coveted candy, made in collaboration with Whispering Angel Rosé, has grown to 12,500 people, yet we were able to sneak a small cube to taste them for ourselves. I also chatted with Jessie Hauspurg, Sugarfina's director of sales and marketing, to discuss how this craze came to be and when fans can expect to score a box for themselves.
efore busting open the box, I asked Jessie how these Rosé Gummy Bears became such a huge, sold-out sensation. She replied, "This was a completely unplanned phenomenon. We loved the idea of creating a Rosé gummy, and Whispering Angel is a close friend of ours. So, we put our heads together to create something we knew we would love as well as our core audience . . . no idea it would catch on this quickly." She attributes it to loyal Sugarfina lovers: "I think our core fans spread the word, and the media frenzy then caught on. Our main goal as a brand is to inspire people to spread sweetness, and what better way to do that then give them a product that they are dying to share with their friends and family?"
Read the full article here.
efore busting open the box, I asked Jessie how these Rosé Gummy Bears became such a huge, sold-out sensation. She replied, "This was a completely unplanned phenomenon. We loved the idea of creating a Rosé gummy, and Whispering Angel is a close friend of ours. So, we put our heads together to create something we knew we would love as well as our core audience . . . no idea it would catch on this quickly." She attributes it to loyal Sugarfina lovers: "I think our core fans spread the word, and the media frenzy then caught on. Our main goal as a brand is to inspire people to spread sweetness, and what better way to do that then give them a product that they are dying to share with their friends and family?"
Read the full article here.
