America is looking at the world through rosé-coloredglasses — and liking it quite a lot.
Summer 2016 is winding down and we know this for sure: Wine-lovers are not ready to give up their rosé. They are unblushing in their love of blush wines, pouring more of the "pink," topping off on "brosé," guzzling gallons of "Hamptons Gatorade."
Once sneered at as too sweet, heavy and unsophisticated, the rise of rosé is now a decade old and still surging: According to Nielsen tracking data, sales of rosé in America between 2015 and 2016 rose more than 17%, while the dollar figure surged even higher — to nearly 42% — reflecting the “premium-ization” of rosé in the USA. In other words, Americans are drinking more rosé and drinking more of premium high-end rosé. Imports from the heart of rosé country in Provence soar ever upward — nearly 60% between 2014 and 2015, according to the most recent data from Wines of Provence, which represents French vintners in that region.
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