“Quality starts in the vineyard, and without a good fruit you can’t make a good wine.” Lichine’s decisions have been on point since he purchased the 667-acre estate in 2006. With Château D’Esclans, Lichine is following the career path of his father, esteemed winery owner and writer Alexis Lichine, except that Sacha is blazing his own trail. After selling the family estate, Château Prieuré-Lichine, Lichine used his lifetime of knowledge working in every area of the industry to become the king of rosé. “My father said don’t follow trends—set them,” says the Bordeaux-born, New York-raised Lichine. “That’s what we did with rosé. I started working in the vineyards when I was 14 and I became passionate about it.”
Lichine started selling that passion door to door, in a grassroots marketing campaign that has been successful for him since day one. He launched in Miami in 2007, aiming to reach an international crowd through the South Beach Wine & Food Festival as well as the hotels and restaurants in the city. He connected with hotelier Steve Wynn (who was once a distributor for his father’s wine) in Las Vegas, and now the Wynn jet is stocked with the top-dollar Garrus.
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